Marketers are marveling which digital marketing trends are going to rule 2015 and which ones will drop dead.
Every marketing expert has their own thoughts on digital marketing trends for 2015. But it will be offending to hear a majorly standardized forecasting arise. Nobody can brief any of them on what the experts are saying.
1. Humanly Connected Social Media:
Social media remains its rage and to compete in 2015’s market, the brands always rely on social media. But how? By organic or paid? Still the question arises for the marketing experts to compete the market. The thing which I had personally realized is that customers are not interested in talking to a brand on Facebook, Twitter, LinkedIn or any social media platform. Social media was made for people and not for businesses. They are just looking for human connections. Brand will automatically tackle the social media connections of their employee already have. Employees are acting as ambassadors within their own networks to build richer connections with potential customers. If brand fails apply this advocacy method, they have to get ready for paid social.
2. Video Content Format:
Many popular brands whipped up the video views again in 2014. A new video project supports the campaign engaging and delighting viewers by revolving about spreading fresh and effective stories. Video content gives the consumer response to from brands and the consumers are likely to see much more of this in 2015. Companies are expending visual storytelling as they comprise the human voice into marketing. Video merchandising is not something new, but the last couple months have discovered a monolithic hike in popularity in micro-video marketing all around platforms. Few second of Instagram and Vine video feature has been a disclosure in the channels.
3. Responsive Mobile Marketing:
Mobile (Smart Phones) usage continues to boost with recent data with the rise in m-commerce. Cyber Monday saw a huge rise this year because of enhanced mobile traffic in the US. 2014’s huge digital marketing trend was mobile-friendly content and this is the fact that many businesses have not completely grasped this. According to the 2014 marketing report, 42 of respondents out of 100 said they ‘seldom or never’ use mobile responsive design for their business emails. Even more shocking, 24 respondents out of 100 said that 40-45% percent of their subscribers are opening their emails on a smartphones or tablets. Responsive web design is not now optional. It’s a question for the marketers, how does your website and content deliver on a more small-scale phone screen? As we head into 2015, your website content must be mobile-friendly.
4. Content Marketing Gyration:
Supplying valuable and fresh content is fundamental to establishing relationships and to online visibility. That’s why the most of the marketers are signify to step-up their content output in 2015. The firms that place a priority on quality content that educates and engages will succeed. Make sure that your content puts up literal value. You are able to answer the question the content you share. One should share your content once they read it. Content libraries are the new attraction, and that attract community members and create the actual value of your content. Rather than signing up to get blog posts notifications or a generic email newsletter, they offer access to a developing library of useful data based on the interests. Definitely content marketing will wander smoothly from 2014 to 2015. Process of affording something of value such as a blog or a social media posting will help to build authority and trust among readers.
Each of these commanding 2015 digital marketing trends addresses to a fundamental need within your potential customer the trust, transparency, real story and visually. 2015 looks to be another big year for digital online marketing and on the social side too.
Authour is a digital marketing expert at Lets Nurture since 2012, manages the marketing strategy for agencies servicing in different sectors.