4 Free A/B Testing Tools to Experience for Small Business!

You must realize the importance of unique traffic on your website. It is essential because it gives the professional with the needed marketing victory. A/B testing tools used to get more traffic, and to convert more visitors into customers. For the small business owner data analysis is definitely technical. Simply promotions and blogs submission will not be enough to gain victory. There few free powerful tools are available online.


Google Analytics Content Experiments:

Google Analytics offers a characteristic called “Content Experiments,” which permits users to split-test page versions within the program. It’s a useful characteristic with boosted reporting alternatives. This A/B testing is free, more efficient with simple interface that directly integrated with other analysis features for easy tracking for business requirements.


Genetify supplies developers with a JavaScript library for exercising any number of A/B tests on a site. The inherited algorithm will adjust to users visiting page, attaining a pre-defined goal and discover a more optimal page layout to the user. Genetify provides an interactional demo indicating the basics of how it works.


Vanity is an open source program and an experiment driven development framework for Ruby on Rails. You can receive a simple report by using Vanity A/B testing on Rails application. You can also integrate Google Analytics with the Vanity dashboard.


Another A/B testing framework for Ruby on Rails is A/Bingo and its spread as plugin. This tool is very fast with minimal impact on page load or server time. By using one line of code this tool can test behavioral difference, measures any event as a conversion and statistical implication. By assigning user a unique identity it creates the required table with simple setup and installation.

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Posted by on January 31, 2015 in 2015, AB Testing, SEO, Software


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Top 5 Tools for Social Media Marketing!

2015 is to transform your business with new social media tools, they are going to aid you to flesh your marketing and business this year. Manage your promotional activity on your social media accounts and save hours to manage them.

Here I am going to list out some of the most useful social media tools for you.

1) Buffer:

Buffer works with Facebook, Twitter, LinkedIn and Google+ and it’s a most comfortable way to publish you content on social media. Buffer is now much popular between social media marketers because of 5 seamless features. Automation, external integration, transparency, blogging and most important easy analytic.


2) HootSuite:

A classic tools for social media marketers. Marketers can easily schedule content on various integrated social media platforms such as Google+, Facebook, LinkedIn, Twitter and others. Hootsuite has free and pro version. Free version allows three social media accounts to integrate and pro version is better for advanced users with customization and analytic features. Free version is a great choice for the beginners.


3) Canva:

Canva is a free online photo editor. Most business marketers use Canva to make unique photos for their social needs including blogs and social media marketing posts to Facebook, Google+ and Twitter. Canva provides a library of more than one million stickers, icons, buttons, grids and other images and layouts to choose from. It’s like professional design tools to create beautiful images.


4) Edgar:

Edgar is a similar social media scheduling tool like other. Edgar makes sure your social media news do not go to waste. It literally saves hours every week for social media marketers. Edgar also posts to Facebook groups, pages, LinkedIn groups and profiles. 3 simple ways to use Edgar Create categories design your posting schedule and add your social updates.


5) Post Planner:

Post Planner is specifically designed for scheduling on Facebook. Post Planner it lets you schedule posts as well as provides suggested content, such as popular posts in your area or viral images. This feature will boost engagement and add more variety to your Facebook page. In short Post Planner can generate Status Update ideas, suggest photos and even show you trending content to help you look like an expert.



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Latest Updates on Digital Marketing in 2015

Marketers are marveling which digital marketing trends are going to rule 2015 and which ones will drop dead.

Every marketing expert has their own thoughts on digital marketing trends for 2015. But it will be offending to hear a majorly standardized forecasting arise. Nobody can brief any of them on what the experts are saying.

1.     Humanly Connected Social Media:

conversation2Social media remains its rage and to compete in 2015’s market, the brands always rely on social media. But how? By organic or paid? Still the question arises for the marketing experts to compete the market. The thing which I had personally realized is that customers are not interested in talking to a brand on Facebook, Twitter, LinkedIn or any social media platform. Social media was made for people and not for businesses. They are just looking for human connections. Brand will automatically tackle the social media connections of their employee already have. Employees are acting as ambassadors within their own networks to build richer connections with potential customers. If brand fails apply this advocacy method, they have to get ready for paid social.

2.     Video Content Format:

black_and_white_video_shootMany popular brands whipped up the video views again in 2014. A new video project supports the campaign engaging and delighting viewers by revolving about spreading fresh and effective stories. Video content gives the consumer response to from brands and the consumers are likely to see much more of this in 2015. Companies are expending visual storytelling as they comprise the human voice into marketing. Video merchandising is not something new, but the last couple months have discovered a monolithic hike in popularity in micro-video marketing all around platforms. Few second of Instagram and Vine video feature has been a disclosure in the channels.

3.     Responsive Mobile Marketing:

responsive-website-design-2Mobile (Smart Phones) usage continues to boost with recent data with the rise in m-commerce. Cyber Monday saw a huge rise this year because of enhanced mobile traffic in the US. 2014’s huge digital marketing trend was mobile-friendly content and this is the fact that many businesses have not completely grasped this. According to the 2014 marketing report, 42 of respondents out of 100 said they ‘seldom or never’ use mobile responsive design for their business emails. Even more shocking, 24 respondents out of 100 said that 40-45% percent of their subscribers are opening their emails on a smartphones or tablets. Responsive web design is not now optional. It’s a question for the marketers, how does your website and content deliver on a more small-scale phone screen? As we head into 2015, your website content must be mobile-friendly.

4.     Content Marketing Gyration:

content-warning-signSupplying valuable and fresh content is fundamental to establishing relationships and to online visibility. That’s why the most of the marketers are signify to step-up their content output in 2015. The firms that place a priority on quality content that educates and engages will succeed. Make sure that your content puts up literal value. You are able to answer the question the content you share. One should share your content once they read it. Content libraries are the new attraction, and that attract community members and create the actual value of your content. Rather than signing up to get blog posts notifications or a generic email newsletter, they offer access to a developing library of useful data based on the interests. Definitely content marketing will wander smoothly from 2014 to 2015. Process of affording something of value such as a blog or a social media posting will help to build authority and trust among readers.

Each of these commanding 2015 digital marketing trends addresses to a fundamental need within your potential customer the trust, transparency, real story and visually. 2015 looks to be another big year for digital online marketing and on the social side too.

Authour is a digital marketing expert at Lets Nurture since 2012, manages the marketing strategy for agencies servicing in different sectors.

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Posted by on January 3, 2015 in 2015, Digital Marketing


HAPPENINGS IN SAMSUNG WORLD: Roll-up the Sleeves for the Beast!

HAPPENINGS IN SAMSUNG WORLD: Roll-up the Sleeves for the Beast!.

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Posted by on December 26, 2014 in 2014, Android


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iPhone 6 Plus: No end to the bend? Check Out the Video!

iPhone 6 Plus: No end to the bend? Check Out the Video!.

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Posted by on September 25, 2014 in 2013


વ્યસન અને શોખ

વ્યસન અને શોખ માં શું તફાવત હોય શકે? માણસના શરીરને જે નકારાત્મક અસર કરે તેને આપણે વ્યસન કહીએ છીએ. પણ ખરેખર જ્યારે તે પદાર્થ કે આદત નો આપણે દુરૂપયોગ કરીયે છીયે ત્યારે તે વ્યસન બને છે. લોકો વિવિધ પ્રકારના વ્યસની હોઈ શકે છે. દાખલા તરીકે: આલ્કોહૉલ, કોકેઈન, કેફિન, સિગારેટ, તમાકુ, કૉફી, ચા, ચોકલેટ, દવાઓ, ઊંઘની ગોળીઓ, પેઈનકિલર્સ વગેરે વગેરે. જે વ્યક્તિ આના વગર રહીજ ના શકે તેને વ્યસની કેહવાય છે. પરંતુ શોખ પણ અલગ વસ્તુ છે, નઈ? :-)

આમાથી કોઈ વસ્તુ માણસ શોખથી પણ કરતો હોય છે. સાચુ કવ તો મને પણ ઘણા શોખ છે પણ વ્યસન એક પણ નથી:D અત્યારે હું કવ તો મારા વ્યસન બેજ છે. એક તો મારુ ઘર અને બીજી મારી ઓફીસ Lets Nurture, કે જ્યાં હું વધુમાં વધુ સમય પસાર કરું છું.

આ થઇ મારા વ્યસન ની વાત હવે કરીયે શોખ ની વાત. તો શોખ તો ઘણાં છે, પણ એવુ જરૂરી પણ નથી કે બધા પુરા પણ થાય. અને આજકાલ સમય બદલાતાં લોકોની જીવનશૈલી પણ બદલાઇ છે. દેખાદેખીના જમાનામાં હાઇટેક જીવન જીવવાની ઈચ્છા દરેક માણસની હોય છે, મારી પણ હોય શકે ને? પરંતુ હાલ મારી એવી કોઈ ઈચ્છા નથી બસ એક iOS 8 ની છે, બાકી બધી ઈચ્છાઓ સમય આવશે તો અવસ્ય પૂરી કરશું. આમ પણ મારા એક મિત્ર નુ કેવુ છે…

“શોખ તો બધા બાપાના પૈસે પુરા થાય. આપણા પૈસે તો ફક્ત જરૂરીયાત પૂરી થાય”

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Posted by on July 25, 2014 in 2014, Random


21 iOS8 New Features!

Now it’s time to kick out your Windows and Android devices because apple will going to rule over them with new updates. Yesterday with Jignesh Thanki and Mr. Ketan Raval at letsnurture we addressed full live coverage of WWDC 2014. They introduced lots of new amazing features of Yosemite X and iOS8.


A new API which allows developers to link applications to a central database on your personal health data. You will be able to store it privately and—even better—share this information easily with other doctors and hospitals.


Camera new features:

iOS 8 will add Time Lapse photography, new camera application programming kit that will allow third-party apps to access the camera hardware in depth.


A new Photos app that includes new editing capabilities that can be used with a simple thumb gesture which uses smart image analysis to get pretty great results.



Continuity is one of the most exciting things in iOS and OS X. It is a group of technologies that seamlessly integrates both Macs and iOS devices.


Seamlessly drag and drop feature to work between iOS and Mac OS. a file from your Mac to your iPhone or iPad via a Wi-Fi network.



Continue with your Mail message from where you have left your workstation. Pick it where you left it on your iPad or iPhone to continue that message right away.


Text message integration:

Switch Text message between iPhone and Mac. This is a pretty cool feature. The iPhone would relay your regular text messages—sent by non-iOS phones—into the iMessage app in your Mac providing a centralized, seamless message center.


Call integration:

Use your iPhone to relay voice calls to your Mac—complete with Caller ID—and call from your Mac through your iPhone. It’s all automatic:


New notifications:

A new way to answer notifications without having to leave your app. You can also do the same from the lock screen, without having to unlock your phone.


Accessing people:

Access most contacted people. Clicking on one face will give you access to all the forms of communication available: Calls, chat, FaceTime or FaceTime Voice.


Enhanced mail:

A new mail has a variety of enhancements, but the best is the gesture based message manipulation, a la Mailbox. You can swipe to the left to delete a flag or reply to a message. Swipe a bit harder and you can easily delete the message itself.



Accessible from the lock screen and everywhere in iOS. It gives you results and also offers you suggestions of things that are not stored in your device. It will give you suggestions on: News, Wikipedia, Nearby places, iTunes store music, podcasts and movies, iBooks store, Suggested websites, Movie showtimes.


Keyboard enhancements:

New iOS finally supports context-sensitive predictive typing, giving you a list of words that you can use to make your text entry a lot faster. Because Apple claims it learns from your behavior.



Mute particular conversations, with ability to share location on a conversion by conversion basis. Audio and video messages in iMessages, no touch required.


iCloud Drive:

Now every bit of data from every application would be available across iOS devices and Mac. With accessing iCloud Drive third-party application like Sketchbook will be able to save changes to documents automatically to your cloud.


Enterprise Features:

Plenty of features for companies and corporations, it supports new tools for device management by IT departments.


Family Sharing:

Share stuff with your family in a very easy way family calendar, photos, locations books, music, movie purchases and many more, up to six. You can also use the same credit card with asking permission to proceed or not.



Updated to listen constantly. Activate automatically—without you touching the home button at all. They also integrate Shazam song recognition, purchase iTunes content, streaming voice recognition and 22 new dictation language.



One of the best feature of iOS, allowing app developers to provide extensions for iOS they can able to add services that other applications can use.


Touch ID for all apps!:

Now apps will be able to use Touch ID for authorization, use your thumbprint to access your account. It protects logins and user data, unlocks keychain items, identifies successful matches and also protects fingerprints data.



New Metal graphics engine offers ten times the performance of their previous 3D rendering engine. 3D graphics with Metal removes OpenGL overhead. SpriteKit for casual game developers.


Access Full Video Coverage From Here:

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Posted by on June 3, 2014 in 2014, iOS, iOS8


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