Source: ShopIgniter, Jan. 9, 2013
New Luxury Interactive/ShopIgniter Survey Reports Digital Will Become Most Important Marketing Channel by 2015
PORTLAND, OR–(Marketwire – Jan 9, 2013) – According to a new survey of more than 100 marketers at major global luxury brands, marketers plan to increase digital media spend significantly in 2013. The survey, which was put together and distributed by Luxury Interactive and ShopIgniter, shows that 85% of luxury brand marketers will increase their digital spend and 72% will increase their social media marketing spend. With more affluent consumers flocking to social media, smartphones, and tablets, luxury marketers are committing more funds to digital marketing than ever before.
The increases represent growth over 2011, with 80% of respondents reporting that 2012 digital marketing spend exceeded 2011, and 77% reporting more budget was spent on social media marketing in 2012 than in 2011.
“Luxury marketers are really leading the way for marketers…
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